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Welcome to the neighborhood! When performing SEO research we use between 3-5 different software applications to perform analysis because each piece of software tends to have its own idiosyncracies and/or focus. I ran your website through two and just looked at the overall results because the analysis can be time-consuming (and I'm not the 'expert' in the office.) However, there are some things I can offer to hopefully put you on the right track.
Security:
- Something to be aware of when using frameworks like Wordpress is that they have security issues. If you do not take extra precautions when setting up your Wordpress, you can leave yourself more open to hacking and malware attacks. You also have to be very careful with using additional Wordpress plugins; this is where many of the more serious vulnerabilities lie. If your website has malware installed on it and Google crawls it you will have one of those nice big red warnings in the search results warning that your website is an attack site. That isn't good for traffic, and it isn't good for customer trust!
SEO:
Your website scores are average according to the two passes I took- the biggest issue is that you have over 30 HTML validation errors and 40 "warnings". Again, I didn't look into these errors in depth but it is something to be aware of, because search engines don't like errors. You should be aware that frameworks like Wordpress inherently will trigger validation errors because of the way they are built, and especially plugins and third party applications that pull into your website can trigger validation errors. Just be sure to get rid of all the errors you can.
Analytics:
I didn't catch Google Analytics on your site- I strongly recommend adding it asap. You can use your analytics to better track traffic sources, advertising campaigns, traffic funnels, and most importantly, how people are responding to your website. It doesn't help to be #1 on Google if humans don't like your website
Link Building:
As far as link building, again, we use software to analyze the most "trusted" websites and directories that relate to a website's focus. Many SEO firms try to sell the "more is better" model but in fact you can rank your website better with fewer, more powerful links. Initially it is important to get into the various search engine local directories and then start targeting any other trustworthy websites you can. Perhaps you have friends who own businesses who would be willing to give you a link-- plus the various Chambers and networking groups you join may also give you an opportunity to place a link in your listing.
I hope this helps, and good luck with your new business!
Troy
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